About Us

Founder | Executive Coach | People Strategist

I’m Zuri Baker, and I created Integral Consulting Group for professionals who are ready to move beyond the pressure to constantly prove themselves and start leading from a place of truth. After two decades in senior HR leadership roles across global tech, real estate, and manufacturing companies, I’ve seen firsthand how Corporate America often rewards duplicity—asking people to trade authenticity for advancement.

I believe there’s a better way.

Throughout my career, I’ve led people operations teams through massive transformation—restructuring organizations, implementing global HR systems, and building scalable strategies that drive performance without sacrificing people. I’ve worked with executives, emerging leaders, and cross-functional teams to align business goals with human-centered practices. But the most powerful work I’ve done has always started with one question: Who are you, really—and how can your work reflect that?

At Integral Consulting Group, I help professionals reclaim their identity and redefine success—not as constant striving, but as fulfilling the assignment of each season. Nothing more. Nothing less. My coaching blends strategic insight with deep empathy, helping clients navigate complex environments, communicate with clarity, and lead with integrity.

Whether you're managing challenging people, navigating politics, or simply trying to stay grounded in a high-pressure role, I’m here to help you lead from your core—and thrive in the process.

Authenticity is your advantage. Let’s build from there.